The hoodie
built for bulldogs.
approved by one.
Every dog hoodie on the market is built for a body that isn't a bulldog's. Barrel chest. No waist. Thick neck. Short back. We measured the one that mattered most, and built from there.
Standard sizing was never measuring a bulldog.
Most "universal" dog apparel is graded off a generic torso — long back, narrow chest, thin neck. Toggle below to see what happens when you put that pattern on an actual English Bulldog.
Measurements shown are Maxine's — 21" neck, 28" chest, 17" back. Real dog, real proportions, real failure point for generic patterns.
This isn't a pet brand. It's Maxine's brand.
She's quietly stubborn, has dry humor, and communicates almost entirely through refusal. We didn't invent a mascot — we just started listening.
Two hoodies. One never repeats.
A permanent Signature piece, and a Founders Edition that only exists for backers of this campaign — numbered, then gone for good.
- FitBarrel / Barrel Plus
- AvailabilityOngoing
- HardwareMaxine's face mark
I spent years in premium apparel — True Religion, Aviator Nation, Juicy, Dsquared2 — before I ever thought about dog clothes. Then I rescued a bulldog named Maxine and tried to put a normal hoodie on her.
It didn't fit. Not close. Not "size up" close. The whole category is built for a dog shape that isn't hers — and isn't any bulldog's. So I built the pattern from her body instead of forcing her into someone else's.
This campaign isn't polished corporate marketing. It's me, running the brand alone, manufacturing relationship by relationship, sample by sample — three of four came back wrong before we got it right. The fourth one shipped this week.
I'm not asking you to save something half-finished. The product is real, it's built correctly, and Maxine already approved it. I'm asking you to be one of the first people who owns it.
Maxine already signed off.
You're the signature we're still missing.
This is a real, live, underfunded Kickstarter — not a pre-order page. Every backer between now and close directly decides whether the Founders Edition gets made.