Dog Lick Mats
$15.95
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Finally, a hoodie built for your bulldog’s broad chest.
Preorder the Founder’s Edition
Preorder · Estimated shipping March 2027
Everyday essentials
Shop for your bulldog today.
Explore feeding, enrichment, grooming, and comfort products separately from our hoodie preorders.
Mats for everyday routines
Feeding & enrichment
Pet washes & grooming sets
These are separate from hoodie preorders. Shipping times vary by product and supplier; check each listing and checkout for details.
Shop all products →Cut for the bulldog body
Drawstring-free design
Tested by Maxine
5% supports bulldog rescues
A broad chest deserves a better fit.
Compare your bulldog’s measurements with our fit guide before ordering.
Maxine in Signature NavyRoom through the chest
A cut designed around the bulldog’s broad chest and shoulders.
A shorter back
Proportions designed for the bulldog body.
No drawstrings
A clean hood design without dangling cords.
The details matter
Embroidered branding and ribbed cuffs and hem.
Hoodie preordersTwo hoodies. One
Two hoodies. One
built-for-bullies fit.
Preorder · Estimated shipping March 2027
Limited to 99
Limited to 99
Founder’s Edition Camo Hoodie
Compare neck, chest, and back measurements before choosing your size.
$99Barrel & Barrel Plus
Preorder now →Preorder · Estimated shipping March 2027
Signature collection
Signature collection
Navy Fleece Hoodie
Compare neck, chest, and back measurements before choosing your size.
$79Barrel & Barrel Plus
Preorder now →Find their fitSize one Size two
Barrel or Barrel Plus
Measure first. Check the chest and neck, then compare the back length.
Barrel
Compare all three measurements with your bulldog.
Neck 18–20 in · Chest 24–26 in · Back 14–16 in
Barrel Plus
Check the full guide if your bulldog falls between sizes.
Neck 20–22 in · Chest 26–28 in · Back 16–18 in
Before you order
Three simple measurements
NECKCHESTBACK
- Neck: measure around the base of the neck.
- Chest: measure the widest part, behind the front legs.
- Back: measure from the base of the neck to the base of the tail.
Our story
It started with Maxine.
I started True Bully Co. because finding a hoodie for Maxine’s bulldog proportions was a challenge. Our goal is simple: apparel built for the bully body.
Kim Founder, True Bully Co.
For bulldog peopleUseful little extras.
Useful little extras.
Thoughtful gifts.
Printable PDF
English Bulldog Owner Planner
A printable 14-page PDF for tracking your bulldog’s health, care, and daily routine in one place.
$15View the planner →
Delivered by email
True Bully Co. Gift Card
Let a bulldog lover choose their own favorite.
$100View the gift card →Broad chest. Big personality.
Their kind of hoodie.
Preorders are open now. Estimated shipping March 2027.
Preorder the Founder’s Edition →$99Founder’s Edition · Estimated shipping March 2027Preorder now
Follow our Kickstarter launch
Visit Kickstarter and choose “Notify me on launch” for campaign updates.
Apply to Join the True Bully Pack
Love bulldogs? Tell us about yourself and why you would like to partner with True Bully Co.