WHY TRUE BULLY CO. EXISTS
Bulldogs don’t need bigger clothes. They need clothes built differently.
Generic dog hoodies are made around a different body. True Bully Co. starts with the English Bulldog: broad chest, thick neck, powerful shoulders, and a shorter back.
Wide ChestRoom where bulldogs actually need it.
Thick NeckDesigned around the bully build—not stretched to fit it.
Shorter BackA cleaner length made for bulldog proportions.
FOUNDER’S EDITION · FIRST RUN
Help bring the hoodie built for bulldogs into production.
The Founder’s Edition is the first True Bully Co. production run: premium camo, signature red contrast detailing, bulldog-specific construction, and our “Welcome to the Pack” presentation box.
- Bulldog-specific Barrel + Barrel Plus sizing
- No drawstrings
- Limited Founder’s Edition first run
- 5% of every sale supports English Bulldog rescue
DESIGNED. FITTED. REFINED.
A real product, developed from the seams up.
The Founder’s Edition has been measured, sampled, fitted, corrected, and refined around the bulldog body before the first production run.
WHY I BUILT IT
Quality over quantity.
I built True Bully Co. because Maxine deserved better than clothes that only almost fit. I wanted a hoodie that felt considered from the proportions to the finishing details—something made for the bulldog body from the beginning, not adapted to it afterward.
Help us build the hoodie bulldogs should have had all along.
True Bully Co. launches on Kickstarter November 3, 2026. Follow the campaign to get notified when we launch and become part of the founding pack.
Get notified on Kickstarter