It Started With a Dog Who Couldn't Find Clothes That Fit
This is Maxine. She's an English Bulldog. And for her whole life, nothing fit.
Every hoodie we tried was made for "dogs" — generic, off-the-rack, one-size-fits-none. But bulldogs aren't built like other dogs. They've got the barrel chest. The thick neck. The wide shoulders. The stocky frame that makes them who they are.
So we stopped looking. And we started building.
Built for Real Bulldog Builds
True Bully Co. was created for one reason: to make clothes that actually fit bulldogs.
Not "small, medium, large." Not "kinda fits if you squint." But engineered around the bulldog body — the measurements, the proportions, the way they move.
Our first hoodie was designed with Maxine's exact build in mind. It took four rounds of sampling to get it right. Every seam, every cut, every detail. Because she deserved better. And so does every bulldog out there.
The Founders Edition: Where It Came From
The Founders Edition Camo Hoodie was inspired by a piece I owned years ago — a limited-edition Louis Vuitton × Takashi Murakami "Monogramouflage" bag from 2008. Camo pattern. Red leather detail. Gold hardware. I bought it in Las Vegas and never let it go.
That same energy — taking something bold and utilitarian and making it unmistakably premium — is what we brought to this hoodie. Army green camo. Signature red contrast stitching. Individually numbered.
Only 99 will ever exist. Once they're gone, they're gone forever.
Preorders Are Open
We are working with manufacturers to finalize production. Founder's Edition preorders are open, with estimated shipping in March 2027. We will share updates as production progresses.
This is a limited first run. When you order, you're not just buying a hoodie — you're joining the founding pack and proving that bulldogs deserve clothes built specifically for them.
The Details Matter
Drawstring-free, with no cords and no choking hazards. A wider chest panel, a roomier neck, and a shorter back. Ribbed cuffs and hem. Embroidered, not printed.
And then there's the box.
Every hoodie ships in a custom True Bully Co. gift box with a rainbow stripe and a bulldog portrait on the lid. Inside, you'll find custom printed tissue paper, a thank-you card signed by Kimberlee & Maxine, and a poop bag holder. Because unboxing should feel as special as the product.
We didn't cut corners. Because Maxine wouldn't let us.
Join Us
If you've got a bulldog, you already know the struggle. The too-tight chest. The gaping neck hole. The hoodie that looks cute online but doesn't make it past the front legs.
We're fixing that. One hoodie at a time.
Welcome to True Bully Co.
Explore the Founder’s Edition camo hoodie for English Bulldogs and Signature Navy English Bulldog hoodie, or use our English Bulldog hoodie size guide to compare Barrel and Barrel Plus fits.